This is the 7 advantages and disadvantages of Advertising Hype style Copywriting

The consumer isn’t a moron, she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
 (David Ogilvy, pendiri Ogilvy & Mather)

How true what returned David Ogilvy, founder of the renowned advertising agency Ogilvy and Mather. Any buyer is not stupid people. In fact, every buyer wants information, complete and certainly no exaggeration.

It ideally.

Unfortunately, much less in a virtual world, there are a lot of information that was deliberately exaggerated or overstated and are likely to be misleading with the intention is solely to get as much profit, without regard to whether the information conveyed is right or wrong.

The phenomenon of copywriting techniques ala hype advertising like this also has penetrated the world of internet marketing in Indonesia.If you are diligent enough to surf, there are many examples of sites that opt in advertising hype tactics in advertising materials (especiallylocal PPC ads) or sales letter.

The funny thing is that many were in fact merely translate ads copymaterial from books or even the United Kingdom speaking sales letter.

Some characteristics of the commercials advertising hype style that often we meet, among others, are:

1. The claim that very extravagance on a headline or title of the sales letter.

For example: "If you can type in your name, you Could write a book in 30 days – guaranteed!"

2. Tone and emphasis on the contents of the sales letter is filled withexclamation marks, capital letters, underscores and blocks of colors is striking.

For example: "a programmer highly-SECRET strategy to reveal whereyou, too, can use it to get SUCH LUCK-BILL GATES at the software business!! Grab your credit card and message right now! "

3. An expression of extreme and unsupported evidence.

For example: "the most important new product launch ever in the face of the Earth."

4. The phrase that sounds impressive but not true.

For example: calling someone a "Best Selling Author", though he never entered in the list of best-selling author.

5. the testimony was filled with extravagance.

For Example: "Yes, I Make Hundreds Of Millions Of Dollars On The Day Of The Launch Of My Product Because The Purchase Of This Software."

Then why people choose model hype advertising copywriting to their ads?

Admittedly, there are a number of advantages to using the strategy of advertising hype. Some of the advantages of advertising hype advertising are as follows:

1. ADVERTISING is VERY TEMPTING to READ/CLICKED

With a bombastic ad copywriting and extravagance, again despite further from the truth, many potential consumers are tempted to read or click on ads that use text advertising model hype advertising. Usually because the curiosity or because it wanted to prove the truth of advertising materials provided. Unfortunately, after reading the entirematerial, it is often the case that the ad text that is delivered is not as powerful as the product or service being marketed.

2. PROMINENT AMONG OTHER ADS

Hype advertising has also flourished because it is considered as an option the right tactics so that ads prominent and distinct among theother advertisements tend to be uniform. Outstanding advertising overload was considered quite the best. The jargon of "Purple Cow" from Seth Godin so that every marketer trying to be the "purple cow" be used as justification. Purple Cow theory but never suggested thatmarketers are deceptive or misleading prospective consumers.

3. FAST SALES TRANSACTION OCCURS in a SHORT TIME

The tactics of the hype advertising has indeed proven to be able to deliver the results of a sale with a faster way and in a short time. Out of curiosity, it is usually the buyer willing to spend money to buy the advertised product or service. Especially if there is a money back guarantee. Usually, their many victimized is a new prospective consumersor those who are not accustomed to reading the sales letter like this.

Even so, actually the hype advertising potential losses much more and long-term impact, both for the marketers as well as prospective consumers. Some of the disadvantages include the advertising hype are as follows:

1. DAMAGING the REPUTATION of the MARKETERS

Creatives extravagance and tend to be misleading advertising hype style, in fact undermine the reputation of the private marketers. He quickly will be considered cheating because information that is not correct. It's not hard to find a complaint of consumers who consider a marketer is deceitful and in turn instead of dropping the names of both the marketer.

2. LOSE the TRUST of PROSPECTIVE CONSUMERS

In addition to damaging the good name of advertising hype, the strategy will also decrease reliance upon the product or service sold by the marketer. Those who feel cheated by the material of the text ad orsales letter extravagance will disseminate this information so that it becomes the negative viral marketing is very powerful to create another prospective consumers affected.

3. BLOCKING the COOPERATION OPPORTUNITIES with OTHER PARTIES

Although there remains opportunity in collaboration with the other side, those who use the tactics of advertising hype tend to be shunnedby those who don't want to join the accused disseminate advertisingstrategies like this.

4. FISHING LAWSUITS FROM BEING HARMED

In many countries, creatives extravagance and tend to cheat like the hype advertising could be indicted. Consumers are harmed by misleading advertisements can do lawsuits to the creators of the ads. Unfortunately, in Indonesia there is no legal action that was given to advertising practices that use misleading advertising hype strategies. Maybe the YLKI (Foundation of Consumer Agency Indonesia), which should facilitate the ditertibkannya practices of advertising that is not commendable.

On the one hand, the hype advertising it is very harmful, especially for prospective consumers and internet users who are unfamiliar with tactics like this. However, on the other hand, hype advertising the factalso gave a profit (though for a moment) especially for the marketer.

With this kind of advertising copywriting, they managed to dredge up big profits as well as within a relatively short period.

That is, it is not impossible to happen, someone who uses advertisinghype strategies managed to do a lot of transaction product sales or services that he had, though at the same time he also gets a lot of scorn and of blasphemy because the tactic is not commendable that hedid.

Finally, all return to our respective.

As consumers, we should be more intelligent and carefully choosingwhich ads are true and which ones are deceptive. As a marketer, presumably it would be wise if we consider also our good name, credibility and trust of our customers by providing the right information for any product or service that we market.

Remember, buyer is not stupid people.

As David Ogilvy, she was the wife of us.